McLuhan always struck people as being guilty of 
hyperbole, and I think that may be the largest and 
most significant of his failings. That is, he did not 
suffer fools well, although he was a very generous 
man in his treatment of people who were serious. 
And so, he used to say things for example like, 
“The medium is the message and therefore the 
content of the programming of any sort in any 
medium is irrelevant.” Well, that’s going just a 
shade too far. I remember asking him does that 
mean that the content of Homer’s Odyssey  is not 
significant? And he said, “No, no, no, not at all. But 
you can’t even access the content unless you 
know that it is something that’s coming to you